A Comprehensive Online Presence for a Leading Beauty Salon Network
The project involved creating a fully responsive website equipped with all the essential features to represent and promote Vibe Beauty House in the digital space.
Design
The whole process began with designing phase thorough research conducted by our project managers and designers, analyzing the beauty industry and studying competitors solutions within the niche. Our designers meticulously explored online beauty solutions, creating several design system variations and color schemes for the client to choose from.
During the UI/UX design phase, we developed multiple prototypes of pages and individual sections, focusing on optimizing the website's structure and enhancing user interaction. Tools like Figma, Adobe, Canva, and others were used to craft the design.
Development
Then we moved on to the website's development. We chose NextJS as the primary framework for the frontend, ensuring a modern and dynamic user experience. For the CMS, we used Payload, offering flexibility in designing data models such as services, locations, FAQs, and more.
The client also requested a blog feature to help promote their business through content marketing. We successfully integrated this with an advanced text editor in PayloadCMS, allowing the site owner to easily write and publish blog posts that resonate with the target audience.
As a result of the development stage, the client received a fully customized admin panel (CMS) tailored to their needs, along with a website that dynamically displays content managed through this panel.
Search Engine Optimization (SEO)
From an SEO perspective, we met all of the client's expectations. We conducted detailed keyword research and optimized the site's content to align with the business target audience. Keywords were strategically placed in headers, meta descriptions, and within the main content.
We also assisted the client in preparing high-quality content for the website and seamlessly integrated it. Images were optimized and compressed without lose of quality. Internal linking, clean URL paths, Google Analytics integration, and social media links were all implemented to enhance the site's performance.
The Vibe Beauty House website was optimized for speed, efficiency, accessibility, and SEO, and was fully adapted for seamless performance on tablets and mobile devices.
Summary
Following the launch, within just three weeks, the website generated remarkable results. Social media traffic increased by 120%, the website received around 2,000 unique visitors, and the conversion rate from the site reached 5%, equating to approximately 15 new clients per day!
In conclusion, the client received a high-quality online product that not only met all functional and design requirements but also significantly contributed to business growth.
