Crafting a Stunning Website for a Leading Home Design & Decor Studio
We developed a visually striking and fully responsive website for Interio, a premier home design and decor studio, designed to showcase their exceptional services, completed projects, ideas and aesthetic sense to a broad online audience.
Research
The project kicked off with an in-depth exploration of the home design industry, conducted by our project managers and designers. We analyzed competitors and industry trends to ensure that Interio's website would be both unique and compelling.
Based on the research, our designers crafted several design concepts, color palettes, and style guides, offering the client a variety of options to choose from that best reflected their brand identity.
Design
In the UI/UX design phase, we focused on creating an intuitive and visually engaging experience for users. We developed multiple page prototypes, paying close attention to the layout, navigation, and interaction design.
Our team utilized tools such as Figma, Adobe Creative Suite, and Sketch to bring the vision to life, ensuring that every element of the design was meticulously crafted to appeal to Interio's target audience.
Development
For the development phase, 11ty was used as the core framework for building fast-loading frontend. We also integrated Sanity CMS that allows Interio's team to easily manage website's content – service offerings, projects, blog posts.
Sanity CMS is widely known for custom data models, which can be used for showcasing projects, services, client reviews, and much more, empowering the client to keep their content fresh and engaging.
Blog
Interio also required a feature-rich blog to share design ideas, industry trends, and decor tips. We incorporated an advanced content editor within the CMS, enabling the client to effortlessly create and publish articles.
This not only helps in establishing Interio as an authority in home design but also drives organic traffic to the site.
Search Engine Optimization (SEO)
Throughout the development process, we kept a strong focus on SEO optimization. We performed detailed keyword research and implemented on-page SEO best practices, including optimized meta tags, keyword-rich content, and strategic internal linking.
Our developers optimized website for mobile devices, providing a seamless browsing experience across all platforms.
Performance
In terms of performance, we optimized the site for speed and accessibility. Images were carefully compressed, and scripts were minified to ensure quick load times without compromising visual quality.
We also implemented clean URL structures and connected the site to Google Analytics to provide the client with valuable insights into user behavior and site performance.
Post Launch
The result was a visually captivating and highly functional website that not only reflects Interio's branding but also serves as an effective tool for attracting and converting potential clients.
Post-launch, the website saw significant success, with a notable increase in web traffic and user engagement. The site quickly became a central hub for Interio's marketing efforts, driving a steady stream of inquiries and new business opportunities.
Summary
In conclusion, thanks to the Interio, we've had a chance to showcase our ability to deliver high-quality, customized web solutions that align with our clients' business goals.
The final product is a beautifully designed, SEO-optimized website that enhances Interio online presence and supports their growth in the competitive home design industry.
